What is User Behavior Analytics?

Here you will learn what is user behavior analytics, importance of Tracking user behavior on your website and how to track user activity?

Decision-making based on data has been around for a long time. Even for larger, more mature organisations, though, adopting this way to work can be difficult. It's simpler to keep going without changing your perspective, especially when your everyday responsibilities don't allow much space for fresh ideas.

Take into account, though, that such an investment can bring you serious advantages and increase the efficiency of your actions.

In terms of user behavior, this is also true. You must go underneath data such as time spent on your website and conversion rate to discover more about what influences your success. In some situations, digging a little deeper than just looking at the data is required. User behavior, or how users engage with your website, will provide the actual answers.

What is User Behavior Analytics?

The actions that website users participate in once they arrive on your site are referred to as user behavior. Clicking, scrolling down pages, reading blog posts, taking tests, and other activities are all possible.

In a real store, you might want to know which end caps work best for moving merchandise, how signage influences consumer decisions, and which lanes send people away. This information will assist you in rearranging your store to maximise sales.

The Importance of Tracking User Behavior on Your Website

I'm sure you've heard of the Pareto principle. According to the study, 20% of your efforts will provide 80% of your outcomes.

In a different light, it implies that you should optimise your site for the majority of your users, rather than the 20% who are outliers.

Even if two people are looking at the same page, they may take quite different behaviors. In the absence of good data, customers have different interests and behaviors that are difficult to forecast.

It's impossible to please everyone. Your work should satisfy the majority of your visitors.

How to track user activity?

The goal of user activity monitoring is to safeguard data while guaranteeing availability and adherence to data privacy and security requirements. UAM is more than just a network activity monitor. Instead, it can track all sorts of user behavior, including all system, data, application, and network events – such as online surfing, illegal or sensitive file access, and more.

Various methods for monitoring and managing user activity have been adopted, including:

  1. Video recordings of sessions
  2. Log collection and analysis
  3. Kernel monitoring
  4. File/screenshot capturing
  5. Keystroke logging
  6. Network packet inspection


When it comes to enhancing your overall marketing success as well as your search engine rankings, user behavior is critical information. If you don't currently track user behaviour on your site, the next step is to pick and install an UserTracker tool.

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